Starting with a mood board on Pinterest, we identified trends and beliefs of millennials within an
urban setting. Various applications, including digital and environmental executions, offer a comprehensive
approach to the launch of Urban Attitudes, a design-focused furniture collection from La-Z-Boy.
urban setting. Various applications, including digital and environmental executions, offer a comprehensive
approach to the launch of Urban Attitudes, a design-focused furniture collection from La-Z-Boy.
Storyboards for Paid Banner Ad
Animated Paid Banner Ad
Pinterest mood boards
Positioning Statement
Window teaser for High Point Market
Conceptual
Sketch for
Highpoint
Showroom
Sketch for
Highpoint
Showroom
Finalized staging for Highpoint showroom
Hanging side-panel designsÂ
Conceptual Sketch for Highpoint Showroom
Finalized staging for Highpoint Showroom
Store floor plan
Environmental Signage
Direct Mail
Ad modules
