AI CASE STUDIES/RETOUCHING

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Where Does It Hurt?
Helping readers recognize themselves in a story begins with seeing themselves in the imagery. Using Adobe Generative AI and carefully selected stock photography, I reshaped a series of images to better reflect the executive audience while reinforcing the emotional tone of the article.

GOALS ACCOMPLISHED:
•Adapted stock photography to better represent executive-level professionals.
•Improved demographic alignment while avoiding the cost of a custom photoshoot.
•Used AI editing as a creative problem-solving tool rather than a visual effect.​​​​​​​

Final image used for blog

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Original image and retouching

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Refresh Your Skills; Refresh Your Career
This stock art was very close to the concept of a professional career woman looking refreshed. A number of changes were needed to give her a more professional appearance. I removed the sunglasses and  replaced them with eyes closed. Then, we replaced her tube top with a professional-looking white blouse and simplified her necklace. A number of color shifts were needed on various areas of her jacket hands and jeans to make this work for its black and white treatment.

GOAL ACCOMPLISHED:
•Used AI editing as a creative problem-solving tool to reshape existing photography for a specific communication need.

Final image used for blog

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