JEEP POTENTIAL EXPERIENTIAL EVENT
CHALLENGE:
How do you inspire enrollment to one college over another?
SOLUTION:
Utilize a traveling, experiential event from the Jeep brand. College-bound students are the next-generation of Jeep enthusiasts. Cleverly placed QR codes are placed throughout the event (on campus) that ultimately leads to an interactive website where they can enter to win the use of a Jeep vehicle while attending college.
CHALLENGE:
How do you inspire enrollment to one college over another?
SOLUTION:
Utilize a traveling, experiential event from the Jeep brand. College-bound students are the next-generation of Jeep enthusiasts. Cleverly placed QR codes are placed throughout the event (on campus) that ultimately leads to an interactive website where they can enter to win the use of a Jeep vehicle while attending college.
WEBSITE
During the experiential event, a QR Code would guide visitors to a website that invites them to enter a contest to win the use of a Jeep concept vehicle while enrolled in college. Using a picture gallery as a prompt, students can submit creative concepts via a website tied to a college. They have the option to create a graphic poster, write an essay, or use photography to answer one of the many prompts that help them express how the Jeep brand would help them fulfill their "Jeep Potential."
During the experiential event, a QR Code would guide visitors to a website that invites them to enter a contest to win the use of a Jeep concept vehicle while enrolled in college. Using a picture gallery as a prompt, students can submit creative concepts via a website tied to a college. They have the option to create a graphic poster, write an essay, or use photography to answer one of the many prompts that help them express how the Jeep brand would help them fulfill their "Jeep Potential."
Website Landing Pages
Event Swag
