Starting with a mood board on Pinterest, we identified trends and beliefs of millennials within an
urban setting. Various applications, including digital and environmental executions, offer a comprehensive
approach to the launch of Urban Attitudes, a design-focused furniture collection from La-Z-Boy.
urban setting. Various applications, including digital and environmental executions, offer a comprehensive
approach to the launch of Urban Attitudes, a design-focused furniture collection from La-Z-Boy.
Pinterest mood boards
Positioning Statement
Window teaser for High Point Market
Conceptual
Sketch for
Highpoint
Showroom
Sketch for
Highpoint
Showroom
Finalized staging for Highpoint showroom
Hanging side-panel designsÂ
Conceptual Sketch for Highpoint showroom
Finalized staging for Highpoint showroom
Storyboards for animated banner ad
Animated banner ad
Store floor plan
Environmental Signage
Direct Mail
Ad modules
