To introduce this product at the High Point Furniture Market, new creative was needed for a recliner that basically, reclines. Naming conventions were first proposed, followed by features & benefits to be presented in a dealer brochure. From there, I identified key messages to capture a consumer’s attention in various print and digital marketing devices. The goal was to position the Power Recline XR as a leader in its category.
Storyboards for animated ad
Dealer Sell-In Brochure:
Inside Spread
Back and Front Page
Landing page:
