To introduce this product at the High Point Furniture Market, new creative was needed for a recliner that
basically reclines. Naming conventions were first proposed, followed by features & benefits to be presented
in a dealer brochure. From there, I identified key messages to capture a consumer’s attention in various print
and digital marketing devices. The goal was to position the Power Recline XR as a category leader.
basically reclines. Naming conventions were first proposed, followed by features & benefits to be presented
in a dealer brochure. From there, I identified key messages to capture a consumer’s attention in various print
and digital marketing devices. The goal was to position the Power Recline XR as a category leader.
Storyboards for animated ad
Dealer Sell-In Brochure:
Back and Front Page
Inside Spread
Landing page:
