INTRODUCING MY-INTERVIEW COMPANION SOFTWARE
CHALLENGE:
How do you introduce an AI-powered interview platform to executives who may not yet understand what it does—or why they need it?
How do you introduce an AI-powered interview platform to executives who may not yet understand what it does—or why they need it?
SOLUTION:
I immersed myself in MyInterview Companion to understand the experience firsthand, then translated that experience into a sales presentation and social campaign. I developed the copywriting, introductory ads, social captions, and follow-up advertising that demonstrated the product, addressed common interview frustrations, and showed how AI could help executives prepare.
I immersed myself in MyInterview Companion to understand the experience firsthand, then translated that experience into a sales presentation and social campaign. I developed the copywriting, introductory ads, social captions, and follow-up advertising that demonstrated the product, addressed common interview frustrations, and showed how AI could help executives prepare.
Social Post Copy:
Ever wish someone could coach you in the
interview process?
interview process?
Introducing MyInterview Companion — our newest
AI-driven software that provides real-time feedback as
you answer sample prompts. Uncover your strengths
and weaknesses before stepping into a real-life setting.
Read more about this innovative software for Barrett
Group clients, featuring expertly designed scenarios
tailored to executives.
AI-driven software that provides real-time feedback as
you answer sample prompts. Uncover your strengths
and weaknesses before stepping into a real-life setting.
Read more about this innovative software for Barrett
Group clients, featuring expertly designed scenarios
tailored to executives.
Go to https://hubs.ly/Q02TjNfv0 to learn more.
Ads and social feed copy
•••
WEEKLY WINS
CHALLENGE:
Guide readers of the blog site to read the full story of how clients successfully won their new roles using the services of The Barrett Group, an online career-coaching company.
Guide readers of the blog site to read the full story of how clients successfully won their new roles using the services of The Barrett Group, an online career-coaching company.
SOLUTION:
To guide readers to the site, I used a shortened caption to showcase recent success stories. These were featured each week on the company's blog site. They celebrated wins in hopes of creating an aspirational aspect to potential clientele. (Samples shown below).
To guide readers to the site, I used a shortened caption to showcase recent success stories. These were featured each week on the company's blog site. They celebrated wins in hopes of creating an aspirational aspect to potential clientele. (Samples shown below).
Visuals for Weekly Reports to Celebrate Client Wins
Social Post Copy:
🚨 BIG WIN:
One client just landed a CEO role in manufacturing—scoring a base salary over $480K, 65% bonus, equity, pension, and a company car. See how it happened—and who else made major moves this week.
🔗 [Read more]
🚨 BIG WIN:
One client just landed a CEO role in manufacturing—scoring a base salary over $480K, 65% bonus, equity, pension, and a company car. See how it happened—and who else made major moves this week.
🔗 [Read more]
Ready for your next big win? Submit your resume and start working with a career coach today:
🔗 [Submit your resume]
🔗 [Submit your resume]
Social Post Copy:
📈 SO FAR, THIS QUARTER IS SHAPING UP NICELY!
Check out these recent client wins—top roles with impressive compensation boosts!
Check out these recent client wins—top roles with impressive compensation boosts!
D. landed a Head role in Transportation with $1M+ total comp.
B. became Chief of Staff at $400K+.
C. stepped into the CIO seat with a $100K sign-on bonus.
T. accepted an EVP role, negotiating $25K above the initial offer.
B. became Chief of Staff at $400K+.
C. stepped into the CIO seat with a $100K sign-on bonus.
T. accepted an EVP role, negotiating $25K above the initial offer.
EACH OF THESE COMP PACKAGES SURPASSED THEIR INITIAL OFFERS, and most came through the Unpublished Market. Well done, all!
